Kickstart your content creator journey with Plum Goodness

Recognizing the value that creators bring in today’s ever-evolving digital ecosystem, Plum, a vegan and cruelty-free beauty and personal care brand, announced their one-of-a-kind content creator program – the #PlumSquad.

The unique initiative aims to look for budding creators who wish to transform their passion for beauty into a full-time career!

Through the Plum Squad campaign, the brand is scouting for sassy, quirky and fun up-and-coming content creators to be part of the talented team. These promising, young enthusiasts will be responsible for ideating, strategizing & engaging the digital audience of the brand through visual story-telling and compelling marketing activations. If you have a drive for creativity and are looking to kick-start your career in skincare and beauty, this is a once-in-a-lifetime opportunity to hone your skills and flair.

Here’s how you can get a chance to join the Plum Squad:

  • Shoot an Instagram Reel or YouTube video on anything related to beauty – from make-up vlogs, tutorials, to DIY skincare/haircare routines, tips and tricks, etc.
  • Tag Plum’s social media handles: @plumgoodness and add the #PlumSquad sticker
  • Visit , fill out the form and submit your entry

Being your authentic self is the key here! Take note of the 3 imperative factors while creating your video – be yourself, be confident and communicate well!

Is there more in store, you ask? Yes! Up to 5 creators stand a chance to land a full-time marketing role at Plum Goodness – one of India’s leading beauty brands, an exciting opportunity to star in Plum’s video content and become the face of Plum across all social media channels while also getting exclusive access to Plum labs, new launches, free goodies and much more!

The contest goes live on January 20, 2022. Submit your entry as per the steps mentioned above. Entries open till 6th Feb 2022, 11:59 p.m.