Maybelline New York roped in Eksha Kerung, Suhana Khan and Ananya Birla as the new brand ambassadors for India and has extended its erstwhile brand purpose association with sportsperson PV Sindhu. The beauty brand has once again proven itself to be a front runner in beauty and youth connect with the launch of this campaign.
Eksha Kerung, sharing her thoughts on being a part of the Maybelline New York family said, “Maybelline New York is the No 1 makeup brand in the world and is associated with this brand is a dream come true. Some of their iconic products have been part of my makeup kit while growing up and it’s an honour for me to be representing this brand today!”
Through its new ambassadors, Maybelline in India will showcase the brand’s young energy, edge, style and the latest trends off the streets of New York; and is confident about being able to build a stronger connect with the Gen Z consumer in India.
With their distinct personalities, the new Maybelline New York team of ambassadors perfectly captures the essence and ideals of the company.
Eksha Kerung is a supermodel-boxer-biker and police officer. Suhana Khan studied theatre from NYU and has been passionate about being an actor from a young age. Slated to make her on-screen debut later this year, her style and confidence resonate with the youth of the country. PV Sindhu, two-time Olympic medalist, and badminton champion is an inspiration to millions of young girls in India. Ananya Birla dons many hats as a platinum-selling singer and businesswoman along with being a strong advocate for mental health.
Speaking about the new brand ambassadors, Zeenia Bastani, Brand General Manager – Maybelline New York, L’Oréal India, said, “We are thrilled to welcome Suhana Khan, Ananya Birla, and Eksha Subba in addition to PV Sindhu, to Maybelline New York! Our mission is to give everyone the self-confidence to express themselves and their beauty – their way, and these four talented young women embody the spirit of our brand and what we stand for. They perfectly represent Maybelline New York women who are ambitious, confident in their self-expression, diverse and ready to make change!”