The Ordinary launches in India

The much-awaited Skincare disruptor, The Ordinary, known for its honestly priced skin care formulations that are backed by science, makes its debut in India with The Estée Lauder Companies and Nykaa.

Launching exclusively with Nykaa, The Ordinary marries the retail proposition between India’s Leading Lifestyle Retailer (Nykaa) and Estee Lauder Companies India to meet the rapidly growing consumer demand for science-backed skincare in the Indian market. In June, The Ordinary will unveil its brick-and-mortar presence in all Nykaa Luxe stores across the country, as well as retail its robust product assortment online on and on the Nykaa app. 

On the launch, Nicola Kilner, CEO and Co-Founder of The Ordinary by DECIEM says, “India is a special country for DECIEM. It was one of our Founder, Brandon’s most loved countries to visit, alongside the home country which raised our Chief Scientific Officer, Prudvi Kaka. We have watched with happiness as our audience has grown in India, and we are incredibly pleased to be at the point in time to announce our launch with Nykaa. Nykaa is a beauty retail pioneer within India and the perfect home for The Ordinary. We will continue our commitment to bring highly effective, clinical, science-backed skin treatments with integrity.”

“The Ordinary has created waves with its clinical formulations as well as its honest and transparent approach to beauty. We are excited to introduce The Ordinary to our diverse consumer base as a brand positioned to be an affordable, Science-backed Skincare brand with a simplistic approach to beauty!”, adds Rohan Vaziralli, General Manager at The Estee Lauder Companies, India

Commenting on the launch, Anchit Nayar, CEO of E-commerce Beauty, Nykaa said, “With their honest formulations, affordable price point, and effective clinical technologies, The Ordinary has completely revolutionized skincare, making actives far more relatable and accessible than ever before. Their single-ingredient, scientific approach to beauty has been immensely popular globally and is much sought after by Indian consumers. We look forward to launching yet another power-packed brand by the Estée Lauder Companies on Nykaa.”

The Ordinary Overview is Categorized by key ingredient components and product functions. 

***Prices start at Rs 500/-***